1. University of Auckland SuperIndex 5.3
  2. New Zealand Asia Institute Collections
  3. New Zealand Asia Information Service
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/57247
Title: Trust and commitment within franchise systems : an Australian and New Zealand perspective
Keywords: Marketing
New Zealand
Trade agreeements
Asia
Pacifc
Issue Date: 1-Dec-2011
Abstract: The purpose of this paper is to extend the idiosyncratic dynamics of the franchisor-franchisee relationship and the influence of such constructs from a distance perspective and adopts a qualitative, case-based approach of four Australian retail franchises with holdings in New Zealand. In-depth interviews were conducted with 20 franchisees to derive perceptions on trust and commitment currently experienced within the franchise relationship to inform the resultant findings
URI: http://hdl.handle.net/123456789/57247
Appears in Collections:New Zealand Asia Information Service

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