A Study on tourism brand, "Korea  Sparkling"  :  A Comparative study with other successful brands

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59480

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DC Field	Value	Language
dc.coverage.spatial	Seoul, Korea	en
dc.creator	이, 영주	-
dc.date	2008	en
dc.date.accessioned	2012-06-08T15:38:08Z	-
dc.date.available	2012-06-08T15:38:08Z	-
dc.date.issued	2012-06-09	-
dc.identifier.uri	http://hdl.handle.net/123456789/59480	-
dc.description	RISS database	en
dc.description.abstract	Thesis(M.A.)-- 숙명여자대학교 국제관계대학원 : 국제홍보전공, 2008. 8 The travel and tourism industry is currently the world’s largest commercial service sector industry. For tourism PR, many countries have developed their own tourism brands to promote various aspects of their tourism resources and leverage them effectively to entice global tourists. Examples include “100% Pure New Zealand (New Zealand)”, “Yokoso Japan(Japan).” Korea has officially adopted a national tourism brand, “Korea, Sparkling” to boost its tourism industry. In this study, I will examine some tourism brands of other countries and the development of “Korea, Sparkling.”	en
dc.language	English	en
dc.publisher	Sookmyung Women's University Library	en
dc.subject	Korea	en
dc.subject	New Zealand	en
dc.subject	Tourism	en
dc.title	A Study on tourism brand, "Korea Sparkling" : A Comparative study with other successful brands	en
dc.type	Thesis	en
prism.startingpage	80 p.	en
Appears in Collections:	New Zealand Asia Information Service

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