1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59859
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DC FieldValueLanguage
dc.contributorWilson, Marie-
dc.creatorWilson, Marie-
dc.date2005en
dc.date.accessioned2012-12-09T07:47:17Z-
dc.date.available2012-12-09T07:47:17Z-
dc.date.issued30/11/2012-
dc.identifier.isbn0473102862en
dc.identifier.urihttp://hdl.handle.net/123456789/59859-
dc.description.abstractSmall firms often find themselves seeking partners or channels to break into new markets. There are many ways to structure these arrangements - balancing cash flow requirements, control and governance and the tension between cooperative and competitive forces. In this case, the CEO of a small, innovative manufacturer of vision aids for the blind ponders its options for remaining in the lucrative United States market. Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2005-008en
dc.languageen-
dc.publisherGSE Publicationsen
dc.relation.ispartofBOOK: Case in point : best cases from the 2005 International Conference on Case Study Teaching and Learningen
dc.rightsGSE Publications, 2005en
dc.titleEye-Q Internationalen
dc.typeText-
dc.contributor.corporatenameUniversity of Aucklanden
prism.startingpage85en
dc.subject.organisationEye-Q Internationalen
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryUnited States-
prism.endingpage99en
dc.subject.categoryCase studyen
dc.publisher.placeAucklanden
dc.subject.industryServicesen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryMarketing-
dc.subject.broadcategoryStrategy-
dc.subject.keywordsDecision making-
dc.subject.keywordsInternationalisation-
dc.subject.keywordsGrowthen
dc.audienceManagement and International Businessen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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