1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59895
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DC FieldValueLanguage
dc.creatorBoaz, Alyse-
dc.date2006en
dc.date.accessioned2012-12-09T07:47:19Z-
dc.date.available2012-12-09T07:47:19Z-
dc.date.issued23/11/2012-
dc.identifier.isbn0582547792en
dc.identifier.urihttp://hdl.handle.net/123456789/59895-
dc.description.abstractThe penguin colony in Oamaru was established as a conservation area and the colony opened as a tourist attraction and is innovative in marketing to attract customers. Includes questions for dicussionen
dc.languageen-
dc.publisherPearson Education New Zealand Limiteden
dc.relation.ispartofBOOK: Marketing in New Zealanden
dc.rightsPearson Education New Zealand Limited, 2006en
dc.titleOamaru Blue Penguin Colonyen
dc.typeText-
prism.startingpage22en
dc.subject.organisationOamaru Blue Penguin Colonyen
dcterms.spatial.countryNew Zealanden
prism.endingpage26en
dc.subject.categoryCase studyen
dcterms.spatial.cityOamaruen
dc.publisher.placeAuckland, NZen
dc.subject.industryTourismen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsInnovation-
dc.subject.keywordsValue creationen
dc.audienceMarketingen
dc.audienceManagement and International Businessen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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