1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59905
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DC FieldValueLanguage
dc.contributorHooper, Val-
dc.creatorCoker, Brent-
dc.creatorHope, Beverley-
dc.creatorTate, Mary-
dc.date2007en
dc.date.accessioned2012-12-09T07:47:19Z-
dc.date.available2012-12-09T07:47:19Z-
dc.date.issued17/11/2012-
dc.identifier.isbn9781877371691en
dc.identifier.urihttp://hdl.handle.net/123456789/59905-
dc.description.abstractEziBuy began business as a catalogue company in Palmerston North in 1978, with two staff - the founders Peter and Gerard Gillespie. The company expanded from a catalogue company into a multi-channel organisation with the addition of a free-call telephone channel, then physical retail outlets and in 1998 an internet channel. EziBuy has managed the transition around three major business strategies; brand, logistics and information managementen
dc.languageen-
dc.publisherPearson Education New Zealand Limiteden
dc.relation.ispartofBOOK: New Zealand case studies in information systemsen
dc.rightsPearson Education New Zealand Limited, 2007en
dc.titleEziBuy : a multi-channel success storyen
dc.typeText-
prism.startingpage36en
dc.subject.organisationEziBuy New Zealand Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage40en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dcterms.spatial.cityPalmerston Northen
dc.publisher.placeAuckland, NZen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategorySupply chain managementen
dc.subject.broadcategoryE-commerceen
dc.subject.broadcategoryOperations, information and technologyen
dc.subject.broadcategoryMarketing-
dc.subject.keywordsBranding-
dc.subject.keywordsBusiness developmenten
dc.audienceInformation Systems and Operations Managementen
dc.audienceMarketingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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