1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59909
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DC FieldValueLanguage
dc.contributorNorman, Liz-
dc.creatorSmyth, Naomi-
dc.creatorIkin, Miriana-
dc.date2008en
dc.date.accessioned2012-12-09T07:47:20Z-
dc.date.available2012-12-09T07:47:20Z-
dc.date.issued17/11/2012-
dc.identifier.isbn9780473143374en
dc.identifier.urihttp://hdl.handle.net/123456789/59909-
dc.description.abstractTaaKawa, New Zealand's own indigenous ale, is the invention of two entrepreneurs from rural New Zealand. In 2002, Simon Burney and Bruce Smith created a type of ale that is infused with kawakawa, a native New Zealand plant. Since that time, the pair have worked hard to create an awareness of their product. The company they have established to undertake this task is Waituna Brewing Companyen
dc.languageen-
dc.publisherAotahi Limteden
dc.relation.ispartofBOOK: Taking care of business : Indigenous business case studies : Sharing our vision, determining our future, impacting our worlden
dc.rightsAotahi Limited, 2008en
dc.titleWaituna Brewing Company Limited : Indigenous Ale of Aotearoa (New Zealand)en
dc.contributor.corporatenameAotahi Limiteden
prism.startingpage333en
dc.subject.organisationWaituna Brewing Company Limiteden
dc.subject.organisationNew Zealand Institute for Crop and Food Research Limiteden
dc.subject.organisationRaukawa Trust Boarden
dc.subject.organisationTe Puni Kokirien
dc.subject.organisationMaori Business Facilitation Serviceen
dc.subject.organisationSteam Breweries Limiteden
dc.subject.organisationFoodstuffs Limiteden
dc.subject.organisationProgressive Enterprises Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage364en
dc.subject.categoryCase studyen
dcterms.spatial.cityRewa, NZen
dc.publisher.placeTe Kuitien
dc.subject.industryFood and beverageen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryBusiness economicsen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryMaori developmenten
dc.subject.broadcategoryStrategyen
dc.subject.broadcategorySupply chain managementen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsChangeen
dc.subject.keywordsFamily businessen
dc.subject.keywordsGrowthen
dc.subject.keywordsInnovationen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsValue creationen
dc.audienceMira Szaszy Research Centre for Maori and Pacific Economic Developmenten
dc.audienceCentre for Entrepreneurial Learningen
dc.audienceManagement and International Businessen
dc.audienceMarketingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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