1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59918
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DC FieldValueLanguage
dc.contributorMulholland, Malcolm-
dc.creatorBarnett, Shirley-
dc.date2006en
dc.date.accessioned2012-12-09T07:47:21Z-
dc.date.available2012-12-09T07:47:21Z-
dc.date.issued6/11/2012-
dc.identifier.isbn9780473117269en
dc.identifier.urihttp://hdl.handle.net/123456789/59918-
dc.description.abstractThis case begins with an overview of the importance of tourism to the New Zealand economy, followed by a very brief discussion of Maori tourism. The restructuring of the New Zealand economy during the 1980s and 1990s is also discussed. The development of Whale Watch Kaikoura (WWK) and how they have grown and become a very successful Maori tourism and ecotourism business is the main focus of this case studyen
dc.languageen-
dc.publisherTe Au Rangahau, Maori Business Research Centre, Massey Universityen
dc.relation.ispartofBOOK: He Wairere Pakihi Maori business case studiesen
dc.rightsMassey University, 2006en
dc.titleWhale Watch Kaikoura Limiteden
dc.contributor.corporatenameMassey Universityen
prism.startingpage81en
dc.subject.organisationWhale Watch Kaikoura Limiteden
dc.subject.organisationAotearoa Maori Tourism Federationen
dc.subject.organisationNgai Tahu Trust Boarden
dcterms.spatial.countryNew Zealanden
prism.endingpage87en
dc.subject.categoryCase studyen
dcterms.spatial.cityKaikouraen
dc.publisher.placePalmerston Northen
dc.subject.industryTourismen
dc.subject.broadcategoryMaori developmenten
dc.subject.broadcategoryBusiness economicsen
dc.subject.broadcategorySustainabilityen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategoryOrganisational behaviouren
dc.subject.keywordsInnovationen
dc.subject.keywordsLeadershipen
dc.subject.keywordsBusiness model developmenten
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsGrowthen
dc.audienceCentre for Entreprenerial Learningen
dc.audienceManagement and International Businessen
dc.audienceMira Szaszy Research Centre for Maori and Pacific Economic Developmenten
dc.audienceNew Zealand Leadership Instituteen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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