Kia Kaha Clothing  : The Development of a Maori enterprise

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59924

Title:	Kia Kaha Clothing : The Development of a Maori enterprise
Authors:	Mulholland, Malcolm Massey University
Issue Date:	5
Publisher:	Te Au Rangahau, Maori Business Research Centre, Massey University
Abstract:	Established in 1994, Kia Kaha Clothing was a classic kiwi back yard business. Family owned and operated, members of the Love whanau (family) started by selling ten T-shirts at a local market in the Bay of Plenty. This case looks at the development of Kia Kaha Clothing as an emerging 'Maori Enterprise'
URI:	http://hdl.handle.net/123456789/59924
ISBN:	9780473143374
Appears in Collections:	Business Case Studies

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