1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/59982
Full metadata record
DC FieldValueLanguage
dc.creatorHunter, Ian-
dc.creatorNana, Eli-
dc.date2009-
dc.date.accessioned2012-12-09T07:47:24Z-
dc.date.available2012-12-09T07:47:24Z-
dc.date.issued30/08/2012-
dc.identifier.otherUA-2009-030-
dc.identifier.urihttp://hdl.handle.net/123456789/59982-
dc.description.abstract[To be used in conjunction with Case UA 2005-014 - A Clash of Cultures] This 12.12 minute video / DVD case study is about the company, Levene. It provides an historical account of the emergence of an iconic New Zealand family retailing firm: from a single store in Auckland’s Karangahape Road to a 50-store retail chain. In the mid-1980s, the transformation at Levene caused the firm to become not only a market leader in the lifestyle category in New Zealand, but also to become a benchmark for international retailers. A question that emerges from Levene is one of culture. As the firm collapsed after its sale to entrepreneur, Murray Bolton, any analysis must explore how the company culture, which previously supported innovation so strongly, was progressively eroded-
dc.languageen-
dc.publisherUniversity of Auckland Business Case Centre-
dc.rightsUniversity of Auckland 2009-
dc.titleInside the firm Levene [videorecording]-
dc.typevideo-
dc.contributor.corporatenameUniversity of Auckland-
prism.number12.20 mins-
dc.subject.organisationLevene and Company Limited-
dc.publisher.placeAuckland, NZ-
dc.subject.industryRetailing / wholesale / distribution-
dc.subject.broadcategoryStrategy-
dc.subject.keywordsCulture-
dc.audienceManagement-
dcterms.accessrights.availabilityContact The University of Auckland Business Case Centre-
dcterms.accessrights.pricehttp://www.casecentre.auckland.ac.nz/index.cfm?fuseaction=Information.Orders-
Appears in Collections:Business Case Studies

Files in This Item:
There are no files associated with this item.
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.