Partners or competitors? Tru2View's options in the U.S. market

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60012

Full metadata record

DC Field	Value	Language
dc.creator	Wilson, Marie	-
dc.date	2008	-
dc.date.accessioned	2012-12-09T07:47:26Z	-
dc.date.available	2012-12-09T07:47:26Z	-
dc.date.issued	30/08/2012	-
dc.identifier.other	UA-2008-012	-
dc.identifier.uri	http://hdl.handle.net/123456789/60012	-
dc.description.abstract	Some companies begin in New Zealand and extend their reach; some are 'born global'. The costs of maintaining market presence in other countries are often under-estimated, however, and developing and implementing distribution channels and marketing structures are vital to success for many smaller firms.	-
dc.language	en	-
dc.publisher	University of Auckland Business Case Centre	-
dc.rights	University of Auckland 2008	-
dc.title	Partners or competitors? Tru2View's options in the U.S. market	-
dc.type	text	-
dc.contributor.corporatename	University of Auckland	-
prism.number	12	-
prism.startingpage	1	-
dc.subject.organisation	Tru2View	-
dcterms.spatial.country	New Zealand	-
prism.endingpage	12	-
dc.subject.category	Decision point	-
dc.subject.category	Teaching case	-
dc.publisher.place	Auckland, NZ	-
dc.subject.industry	Manufacturing	-
dc.subject.broadcategory	Strategy	-
dc.subject.keywords	Internationalisation	-
dc.subject.keywords	Joint venture	-
dc.audience	Management and international business	-
dcterms.accessrights.price	http://www.casecentre.auckland.ac.nz/index.cfm?fuseaction=Information.Orders	-
Appears in Collections:	Business Case Studies

Files in This Item:

There are no files associated with this item.

DSpace JSPUI