1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60027
Full metadata record
DC FieldValueLanguage
dc.creatorDunn, Wendell-
dc.creatorDale, M. Claire-
dc.creatorWoods, Christine-
dc.date2006-
dc.date.accessioned2012-12-09T07:47:27Z-
dc.date.available2012-12-09T07:47:27Z-
dc.date.issued30/08/2012-
dc.identifier.otherUA-2006-002-
dc.identifier.urihttp://hdl.handle.net/123456789/60027-
dc.description.abstractIn early November 1993, A.E. (“Tony”) Falkenstein, CEO of Red Eagle Corporation, was busy finalising arrangements for the grand opening of the firm’s new headquarters in Onehunga, Auckland, New Zealand. The facility would permit co-location of his three lines of business: fax machine sales and leasing, business records management, and water cooler sales and leasing-
dc.languageen-
dc.publisherUniversity of Auckland Business Case Centre-
dc.rightsUniversity of Auckland 2006-
dc.titleRed Eagle Corporation (A)-
dc.typetext-
dc.contributor.corporatenameUniversity of Auckland-
prism.number10-
prism.startingpage1-
dc.subject.organisationRed Eagle Corporation Limited-
dcterms.spatial.countryNew Zealand-
prism.endingpage10-
dc.subject.categoryDecision point-
dc.subject.categoryTeaching case-
dcterms.spatial.cityAuckland-
dc.publisher.placeAuckland, NZ-
dc.subject.industryRetailing / wholesale / distribution-
dc.subject.broadcategoryEntrepreneurship and innovation-
dc.subject.broadcategoryManagement-
dc.subject.keywordsBusiness model development-
dc.subject.keywordsFinancial-
dc.subject.keywordsGrowth-
dc.audienceManagement-
Appears in Collections:Business Case Studies

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