1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60049
Title: Eye-Q International
Issue Date:  30
Publisher: University of Auckland Business Case Centre
Abstract: Small firms often find themselves seeking partners or channels to break into new markets. There are many ways to structure these arrangements - balancing cash flow requirements, control and governance and the tension between cooperative and competitive forces. In this case, the CEO of a small, innovative manufacturer of vision aids for the blind ponders its options for remaining in the lucrative United States market
URI: http://hdl.handle.net/123456789/60049
Appears in Collections:Business Case Studies

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