1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60073
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DC FieldValueLanguage
dc.creatorAllison, Gareth-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn70287090en
dc.identifier.urihttp://hdl.handle.net/123456789/60073-
dc.description.abstractCadbury is one of New Zealand's most respected iconic brands and in 2009 was voted in a Reader's Digest survey as New Zealand's most trusted brand for the sixth consecutive year. In 2009 the chocolate recipe was changed to include palm oil, which did not appeal to chocolate consumers, who began a campaign against the use of palm oil in chocolate. Because of consumer demand Cadbury decided to remove the palm oil from the chocolate recipe. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill Education, 2010en
dc.titleCadbury New Zealanden
dc.contributor.corporatenameAuckland University of Technologyen
prism.startingpage694en
dc.subject.organisationCadbury Limiteden
dc.subject.organisationJ. H. Whittaker and Sons Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage696en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryCommunicationen
dc.subject.keywordsSustainabilityen
dc.subject.keywordsChangeen
dc.audienceMarketingen
dc.audienceGraduate School of Managementen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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