1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60075
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dc.creatorMelnyk, Valentyna-
dc.creatorKilgour, Mark-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn70287090en
dc.identifier.urihttp://hdl.handle.net/123456789/60075-
dc.description.abstractZespri International Limited world's largest marketer of kiwifruit, selling kiwifruit to 60 countries. The growth has taken a century to grow the business. 100% owned by its growers, Zespri has developed systems of quality control, promotion, distribution and new varieties of kiwifruit to meet worldwide consumer demand on the principle 'Think global act local' with marketing strategies to meet the local consumer requirements. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill Education, 2010en
dc.titleZespri : Kiwifruit of the highest qualityen
dc.contributor.corporatenameUniversity of Waikatoen
prism.startingpage557en
dc.subject.organisationZespri International Limiteden
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryInternationalen
prism.endingpage559en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsStrategyen
dc.subject.keywordsGrowthen
dc.audienceMarketingen
dc.audienceGraduate School of Enterpriseen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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