1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60076
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DC FieldValueLanguage
dc.creatorHamlin, Robert-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn70287090en
dc.identifier.urihttp://hdl.handle.net/123456789/60076-
dc.description.abstractThere has been a highly egalitarian society without a defined class structure in New Zealand, but over the past couple of decades this has changed, and the gap between the incomes of rich and poor members of New Zealand's society and the emergency of a more strongly stratified society based on income and economic resource and keenly noticed in the beer market. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill Education, 2010en
dc.titleSpeight's and the development of the New Zealand beer marketen
dc.contributor.corporatenameUniversity of Otagoen
prism.startingpage523en
dc.subject.organisationLion Nathan Limiteden
dc.subject.organisationDominion Breweries Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage525en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsStrategyen
dc.subject.keywordsChangeen
dc.audienceMarketingen
dc.audienceGraduate School of Enterpriseen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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