1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60077
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DC FieldValueLanguage
dc.creatorGarry, Tony-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn70287090en
dc.identifier.urihttp://hdl.handle.net/123456789/60077-
dc.description.abstractAn issue threat periodically dominates the New Zealand media is the debate surrounding the 'boy racer' subculture. This subculture is similar to 1950s biker gangs and United Kingdom Mods of the 1960s, sharing a commitment to a particular activity that frequently becomes associated with a lifestyle and members may be very passionate about not only the activity but also the brands associated with that activity. There are different levels of commitment and acknowledgement to those who are perceived 'experts'. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill Education, 2010en
dc.titleChristchurch's boy racersen
dc.contributor.corporatenameUniversity of Canterburyen
prism.startingpage491en
dcterms.spatial.countryNew Zealanden
prism.endingpage493en
dc.subject.categoryCase studyen
dc.instructionalmethodNen
dcterms.spatial.cityChirstchurchen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryTransporten
dc.subject.broadcategoryStrategyen
dc.subject.keywordsCultureen
dc.audienceGraduate School of Enterpriseen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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