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DC Field | Value | Language |
---|---|---|
dc.creator | Krisjanous, Jayne | - |
dc.date | 2010 | en |
dc.date.accessioned | 2012-12-09T07:47:30Z | - |
dc.date.available | 2012-12-09T07:47:30Z | - |
dc.date.issued | 10/08/2012 | - |
dc.identifier.isbn | 70287090 | en |
dc.identifier.uri | http://hdl.handle.net/123456789/60078 | - |
dc.description.abstract | The experience of first time fathers-to-be during transition to full next has until recently been relatively overlooked as the focus has been on the mother-to-be and the responsibility of a young baby. Research has shown that fathers-to-be experience anxiety during the time their partner is pregnant and find that this transitional period requires substantial readjustment and changes to lifestyle, together with new roles and responsibilities. There has been an increase in goods and services targeted at the new father-to-be, such as books written especially for fathers, and increasingly tailored information for fathers included in antenatal or pregnancy websites. Includes questions for discussion | en |
dc.language | en | - |
dc.publisher | McGraw Hill Education | en |
dc.relation.ispartof | BOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, S | en |
dc.rights | McGraw Hill Education, 2010 | en |
dc.title | The Household life cycle model in New Zealand | en |
dc.contributor.corporatename | Victoria University of Wellington | en |
prism.startingpage | 451 | en |
dcterms.spatial.country | New Zealand | en |
prism.endingpage | 453 | en |
dc.subject.category | Case study | en |
dc.instructionalmethod | No | en |
dc.publisher.place | North Ryde, NSW, Australia | en |
dc.subject.industry | Social services | en |
dc.subject.broadcategory | Business economics | en |
dc.subject.broadcategory | Marketing | en |
dc.subject.keywords | Change | en |
dc.subject.keywords | Industry development | en |
dc.subject.keywords | Innovation | en |
dc.audience | Marketing | en |
dc.audience | Graduate School of Enterprise | en |
dcterms.accessrights.availability | Contact your nearest library service | en |
Appears in Collections: | Business Case Studies |
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