Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60078
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dc.creatorKrisjanous, Jayne-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn70287090en
dc.identifier.urihttp://hdl.handle.net/123456789/60078-
dc.description.abstractThe experience of first time fathers-to-be during transition to full next has until recently been relatively overlooked as the focus has been on the mother-to-be and the responsibility of a young baby. Research has shown that fathers-to-be experience anxiety during the time their partner is pregnant and find that this transitional period requires substantial readjustment and changes to lifestyle, together with new roles and responsibilities. There has been an increase in goods and services targeted at the new father-to-be, such as books written especially for fathers, and increasingly tailored information for fathers included in antenatal or pregnancy websites. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill Education, 2010en
dc.titleThe Household life cycle model in New Zealanden
dc.contributor.corporatenameVictoria University of Wellingtonen
prism.startingpage451en
dcterms.spatial.countryNew Zealanden
prism.endingpage453en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industrySocial servicesen
dc.subject.broadcategoryBusiness economicsen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsChangeen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsInnovationen
dc.audienceMarketingen
dc.audienceGraduate School of Enterpriseen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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