1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60079
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DC FieldValueLanguage
dc.creatorEl Jurdi, Hounaida-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn70287090en
dc.identifier.urihttp://hdl.handle.net/123456789/60079-
dc.description.abstractNew Zealand has been producing wine since the eighteenth century, but the laws of prohibition and the popularity of beer at the time made wine consumption a minor activity, being produced for the local communities. Today New Zealand produces and exports world class wines, winning international awards. Major exports are to Australia, United Kingdom, United States and Canada. New Zealand now has more than 400 wineries, local wine sales exceeding NZ$500 million in 2007 and the industry will continue to thrive. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill Education, 2010en
dc.titleThe New Zealand wine marketen
prism.startingpage417en
dcterms.spatial.countryNew Zealanden
prism.endingpage419en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryManagementen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsCultureen
dc.subject.keywordsChangeen
dc.subject.keywordsGrowthen
dc.audienceEconomicsen
dc.audiencePropertyen
dc.audienceGraduate School of Enterpriseen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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