1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60081
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DC FieldValueLanguage
dc.creatorChan, S. Fiona-
dc.date2011en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn100170191540en
dc.identifier.urihttp://hdl.handle.net/123456789/60081-
dc.description.abstractIn 2010 the International Telecommunication Union's Telecommunication Development Bureau (ITU-D) estimated mobile phone subscriptions would at 5.3 billion, 6.1 trillion (Short Message Service) SMS would be sent and mobile network penetration would reach 90 per cent worldwide by the end of 2010. Cell phone penetration would subject people in public places, such as on a bus to 'halfalogue' (overhearing half of a mobile phone conversation). Includes questions for discussionen
dc.languageen-
dc.publisherCengage Learning Australiaen
dc.relation.ispartofBOOK: Integrated marketing communications. Chitty, Bill [et al.]. 3rd Asia Pacific editionen
dc.rightsCengage Learning Australia Pty Limited 2012en
dc.titleThe Disappearing cell phone 'halfalogue'en
dc.contributor.corporatenameMassey Universityen
prism.startingpage274en
dc.subject.organisationInternational Telecommunication Union (ITU), Telecommunication Development Bureau (ITU-BDT)en
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryHong Kongen
dcterms.spatial.countryInternationalen
prism.endingpage277en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeMelbourne, Victoria, Australiaen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryE-commerceen
dc.subject.broadcategoryCommunicationen
dc.subject.keywordsGrowthen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsCultureen
dc.subject.keywordsChangeen
dc.audienceGraduate School of Enterpriseen
dc.audienceInformation systems and operations managementen
dc.audienceMarketingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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