1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60082
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DC FieldValueLanguage
dc.creatorHsu, Paya-
dc.creatorChan, S. Fiona-
dc.date2011en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn10070191540en
dc.identifier.urihttp://hdl.handle.net/123456789/60082-
dc.description.abstractSince the 1990s more consumers have expressed concern for the environment. Would it be possible to choose a fake eco-friendly product over a real one. A pertinent marketing question is whether eco-labels (or any green claims) can boost sales. In New Zealand Ecostore Company Limited manufacturer of environmentally friendly products used a marketing trial in 300 New Zealand supermarkets. Eco-labelling is an effective marketing tool when used appropriatelyen
dc.languageen-
dc.publisherCengage Learning Australiaen
dc.relation.ispartofBOOK: Integrated marketing communications. Chitty, Bill (et al.]. 3rd Asia Pacific editionen
dc.rightsCengage Learning Australia Pty Limited 2012en
dc.titleEcolabel : sales boost or not?en
dc.contributor.corporatenameMassey Universityen
prism.startingpage99en
dc.subject.organisationEcostore Company Limiteden
dc.subject.organisationGreen Tick Certification Limiteden
dc.subject.organisationAustralian Koala Foundation (AFK)en
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryAustraliaen
prism.endingpage101en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dc.publisher.placeMelbourne, Victoria, Australiaen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryInternational businessen
dc.subject.keywordsChangeen
dc.subject.keywordsSustainabilityen
dc.subject.keywordsValue creationen
dc.audienceMarketingen
dc.audienceManagement and International Businessen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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