1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60083
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DC FieldValueLanguage
dc.creatorCliffe, Simon-
dc.creatorMotion, Judy-
dc.date2011en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued10/08/2012-
dc.identifier.isbn100170191540en
dc.identifier.urihttp://hdl.handle.net/123456789/60083-
dc.description.abstractAlthough Vodafone was well established overseas, when it acquired BellSouth New Zealand in 1998. Vodafone entered the New Zealand mobile phone market as a virtual unknownen
dc.languageen-
dc.publisherCengage Learning Australiaen
dc.relation.ispartofBOOK: Integrated marketing communications. Chitty, Bill [et al.]. 3rd Asia Pacific editionen
dc.rightsCengage Learning Australia Pty Limited 2012en
dc.titleVodafone : A new brand in a new marketen
prism.startingpage17en
dc.subject.organisationVodafone Group PLCen
dcterms.spatial.countryNew Zealanden
prism.endingpage24en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dcterms.spatial.cityAucklanden
dc.publisher.placeMelbourne, Victoria, Australiaen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryE-commerceen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsGrowthen
dc.subject.keywordsEntrepreneurshipen
dc.audienceManagement and international businessen
dc.audienceGraduate School of Enterpriseen
dcterms.accessrights.availabilityContact your nearest library serviceen
dcterms.accessrights.price-en
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