V's pocket rocket energy shot takes off

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60084

Full metadata record

DC Field	Value	Language
dc.creator	Agee, Tom	-
dc.date	2012	en
dc.date.accessioned	2012-12-09T07:47:30Z	-
dc.date.available	2012-12-09T07:47:30Z	-
dc.date.issued	11/07/2012	-
dc.identifier.isbn	100170191540	en
dc.identifier.uri	http://hdl.handle.net/123456789/60084	-
dc.description.abstract	Energy drinks (V, Red Bull) constitute a fast growing category of soft drinks, and are popular among young adults to provide a mental and physical boost. They have also become a popular mixer with alcoholic beverages. The drinks feature a combination of ingredients such as caffeine, guarana, sugar, vitamins and herbs. The combined New Zealand and Australian markets are estimated to be worth over $700 million	en
dc.language	en	-
dc.publisher	Cengage Learning Australia	en
dc.relation.ispartof	BOOK: Integrated marketing communications. Chitty, Bill [et al.]. 3rd Asia Pacific edition	en
dc.rights	Cengage Learning Australia Pty Limited 2012	en
dc.title	V's pocket rocket energy shot takes off	en
prism.startingpage	164	en
dc.subject.organisation	Frucor Beverages Limited	en
dcterms.spatial.country	International	en
prism.endingpage	165	en
dc.subject.category	Case study	en
dc.instructionalmethod	No	en
dc.publisher.place	Melbourne, Australia	en
dc.subject.industry	Food and beverage	en
dc.subject.broadcategory	Marketing	en
dc.subject.broadcategory	Entrepreneurship and innovation	-
dc.audience	Marketing	en
dcterms.accessrights.availability	Contact your nearest library service	en
Appears in Collections:	Business Case Studies

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