1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60085
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DC FieldValueLanguage
dc.creatorSchaper, Michael-
dc.creatorVolery, Thierry-
dc.creatorWeber, Paul-
dc.creatorLewis, Kate-
dc.date2011en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued6/07/2012-
dc.identifier.isbn9781742164625en
dc.identifier.urihttp://hdl.handle.net/123456789/60085-
dc.description.abstractJill Tattersall, Chief Executive Officer at Les Mills International (LMI), world leader in the development of fitness programmes, located in Auckland, recently heard that the potential distributor for the Western United States region had declined the offer to represent LMI. She wondered whether LMI should set up its own agency or continue to search for another optionen
dc.languageen-
dc.publisherJohn Wileyen
dc.relation.ispartofBOOK: Entrepreneurship and small business. Schaper, Michael.en
dc.rightsJohn Wiley 2011en
dc.titleLes Mills Internationalen
prism.startingpage419en
dc.subject.organisationLes Mills International Limiteden
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryInternationalen
prism.endingpage421en
dc.subject.categoryCase studyen
dc.instructionalmethodNoen
dcterms.spatial.cityAucklanden
dc.publisher.placeMilton, Qld, Australiaen
dc.subject.industryServicesen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsGrowthen
dc.subject.keywordsInternational businessen
dc.subject.keywordsLeadershipen
dc.subject.keywordsStrategyen
dc.audienceMarketingen
dc.audienceManagement and International Businessen
dcterms.accessrights.availabilityAvailableen
Appears in Collections:Business Case Studies

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