Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60088
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dc.creatorKrisjanous, Jayne-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:30Z-
dc.date.available2012-12-09T07:47:30Z-
dc.date.issued21/06/2012-
dc.identifier.urihttp://hdl.handle.net/123456789/60088-
dc.description.abstractZealandia, a wildlife sanctuary in Wellington, New Zealand's capital city, allowing visitors to experience New Zealand's unique and endangered native birds and animals including the kiwi, tuatara to attract visitors to the sanctuary. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy /Quester, P and Pettigrew, Sen
dc.rightsMcGraw Hill, North Ryde, NSW, Australiaen
dc.titleHow Zealandia copes with Wellington's weatheren
prism.number12en
prism.startingpage81en
dc.subject.organisationZealandia Limited : The Karori Sanctuary Experienceen
dcterms.spatial.countryInternationalen
prism.endingpage93en
dc.subject.categoryCase studyen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryManufacturingen
dc.subject.broadcategorySustainabilityen
dc.subject.keywordsInternational businessen
dc.subject.keywordsGrowthen
dc.subject.keywordsValue creationen
dc.audienceTourismen
dc.audienceServicesen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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