Domino's Pizza : Strategies to tackle global economic slowdown

Abstract

Domino's Pizza is one of the world's biggest pizza chains with 8,773 stores across 60 countries employing approximately 170,000 people across the globe as of December 2008. In spite of the global financial meltdown in 2008, Domino's stood out as one such company that reported a strong growth in its international retail segment in the fiscal year 2008. Analysts attributed the reasons for the growth of the company to its master franchise model of operations that allowed the company to diversify and minimise its risks in international markets while earning higher returns. The case discusses in detail the growth strategies adopted by some of the master franchises of Domino's: Domino's Pizza Group Limited in the UK and Ireland; Domino's Pizza Enterprises in Australia and New Zealand. This case is aimed at MBA / PGDBA students and is intended to be part of the strategy and general management curriculum. The teaching note includes: (1) the abstract; (2) the teaching objectives and target audience; (3) teaching methodology; (4) assignment questions; (5) feedback of the case discussion; and (6) suggested readings and references. It does not contain an analysis of the case