1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60092
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DC FieldValueLanguage
dc.creatorHollebeek, Linda-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:31Z-
dc.date.available2012-12-09T07:47:31Z-
dc.date.issued21/06/2012-
dc.identifier.urihttp://hdl.handle.net/123456789/60092-
dc.description.abstractWaiheke Island, in Auckland's Hauraki Gulf, Robyn and Nicholas Jones purchased land to grow grapes for wines. The vines have matured and prospered, where there are now an expanded range of services, including a cafe, wine tastings, cellar door sales, catering for weddings, corporate and group functions, online sales and accommodation, with a continuous focus on customer service. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy /Quester, P and Pettigrew, S-
dc.rightsMcGraw Hill Education 2010en
dc.titleMudbrick vineyard : A slice of island paradiseen
prism.startingpage32en
dc.subject.organisationMudbrick Vineyard and Restaurant Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage33en
dc.subject.categoryCase studyen
dc.publisher.placeNorth Ryde, NSW, Australiaen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsSustainabilityen
dc.audienceCentre for Entrepreneurial Learningen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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