1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60097
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DC FieldValueLanguage
dc.creatorBell, D-
dc.creatorShelman, M-
dc.date2011en
dc.date.accessioned2012-12-09T07:47:31Z-
dc.date.available2012-12-09T07:47:31Z-
dc.date.issued20/06/2012-
dc.identifier.otherCase Centre Case Reference no. 9 512 003en
dc.identifier.urihttp://hdl.handle.net/123456789/60097-
dc.description.abstractIn 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia. Notes: To maximise their effectiveness, colour items should be printed in colour. Related: Fonterra Case Centre Teaching note Reference no. 5-513-076en
dc.languageen-
dc.publisherHarvard Business Publishingen
dc.rightsHarvard Business Publishing, 2011en
dc.source.urihttp://www.thecasecentre.org/educators/products/view?id=107371en
dc.titleFonterraen
dc.contributor.corporatenameHarvard Business Publishingen
prism.startingpage1en
dc.subject.organisationFonterra Co Operative Group Limiteden
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryInternationalen
prism.endingpage32en
dc.subject.categoryCase studyen
dc.publisher.placeBoston, MAen
dc.subject.industryAgricultureen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategorySustainabilityen
dc.subject.keywordsGrowthen
dc.subject.keywordsInternationalisationen
dc.subject.keywordsBusiness developmenten
dc.audienceManagement and international businessen
Appears in Collections:Business Case Studies

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