1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60100
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DC FieldValueLanguage
dc.creatorMelnyk, Valentyna-
dc.date2010en
dc.date.accessioned2012-12-09T07:47:31Z-
dc.date.available2012-12-09T07:47:31Z-
dc.date.issued9/06/2012-
dc.identifier.isbn7.8007E+11-
dc.identifier.urihttp://hdl.handle.net/123456789/60100-
dc.description.abstractDonovan's Chocolates is a New Zealand family company which has made high quality chocolates and confectionery since 1991 and is now operated by second generation members of the Donovan family. Their success has been based on their selling points, high quality cocoa sources from Ghana and that the company uses only New Zealand milk. It capitalises on New Zealand's 'clean and green image' in its marketing. Includes questions for discussionen
dc.languageen-
dc.publisherMcGraw Hill Educationen
dc.relation.ispartofBOOK: Consumer behaviour : implications for marketing strategy / Quester, P and Pettigrew, S-
dc.rightsMcGraw Hill Education, 2010en
dc.titleDonovan's breaking through the competition clutteren
dc.contributor.corporatenameDonovan's Chocolatesen
prism.startingpage296en
dc.subject.organisationDonovan's Chocolatesen
dcterms.spatial.countryNew Zealanden
prism.endingpage299en
dc.subject.categoryMini caseen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryFamily businessen
dc.audienceMarketingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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