1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60118
Title: Partners or competitors? Tru2View's options in the U.S. market
Issue Date:  3
Publisher: McGraw Hill
Abstract: Some companies begin in New Zealand and extend their reach; some are 'born global'. The costs of maintaining market presence in other countries are often under-estimated, however, and developing and implementing distribution channels and marketing structures are vital to success for many smaller firms
URI: http://hdl.handle.net/123456789/60118
Appears in Collections:Business Case Studies

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