1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60119
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DC FieldValueLanguage
dc.creatorOverall, Joanna-
dc.creatorIndshewa, Ani-
dc.creatorErakovic, Ljijana-
dc.date2008-
dc.date.accessioned2012-12-09T07:47:32Z-
dc.date.available2012-12-09T07:47:32Z-
dc.date.issued3/05/2012-
dc.identifier.otherUA-2008-011-
dc.identifier.urihttp://hdl.handle.net/123456789/60119-
dc.description.abstractThis case outlines difficulties in expanding into new and growing markets and, primarily, illustrates barriers to internationalisation faced by the New Zealand feijoa industry. Domestic markets for feijoas are commercially viable and growers are looking towards the international arena to expand their market and capitalise on potential revenues. However, many ambitious growers have had to endure numerous setbacks-
dc.languageen-
dc.publisherMcGraw Hill-
dc.relation.ispartofBOOK: New Zealand Case Series: Managing in an International Environment-
dc.rightsPublished-
dc.titleThe Future of feijoa : Acting locally, thinking internationally-
dc.typeText-
prism.startingpage25-
dc.subject.organisationThe Feijoa Growers Association-
dcterms.spatial.countryNew Zealand-
dc.subject.categoryDecision point-
dc.publisher.placeAuckland, NZ-
dc.subject.industryAgriculture-
dc.subject.broadcategoryInternational business-
dc.subject.keywordsIndustry development-
dc.audienceInternational business-
Appears in Collections:Business Case Studies

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