Right Hemisphere : in pole position for a race that's really just beginning

Abstract

Right Hemisphere provides a good example of a company pursuing what, in strategy, is called making a “blue ocean strategy”. The ability to create blue ocean strategies is touted as one of the necessary skills in the repertoire of all CEOs. The essential thesis of blue ocean strategy is that in order to secure profitable business growth and sustainable high corporate performance, companies need to go beyond competing in established industries to create a “blue ocean”. Includes questions for discussion. NOTE: this case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number UA-2008-010