1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60122
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DC FieldValueLanguage
dc.creatorAgee, Tom-
dc.date2008-
dc.date.accessioned2012-12-09T07:47:32Z-
dc.date.available2012-12-09T07:47:32Z-
dc.date.issued3/05/2012-
dc.identifier.urihttp://hdl.handle.net/123456789/60122-
dc.description.abstractThis case describes the exceptional growth of a small New Zealand firm with a staff of three and only one product, Aunt Betty's steamed pudding, a niche-market, seasonal product with limited potential. In just 12 years, Old Fashioned Foods became a $150 million fast moving, consumer goods marketer with a portfolio of over 400 products on New Zealand supermarket shelves, a market leader in the United Kingdom and Australia in its category, and the winner of the 2000 Supreme Exporter of the Year Award (judged by Trade New Zealand). Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-008-
dc.languageen-
dc.publisherMcGraw Hill-
dc.relation.ispartofBOOK: Managing in an international context : New Zealand case series-
dc.rightsPublished-
dc.titleOld fashioned foods : 'Aunt Betty' takes on the world-
dc.typeText-
prism.startingpage139-
dc.subject.organisationOld Fashioned Foods-
dcterms.spatial.countryNew Zealand-
prism.endingpage160-
dc.subject.categoryHistorical narrative-
dc.publisher.placeAuckland, NZ-
dc.subject.industryFood and beverage-
dc.subject.broadcategoryInternational business-
dc.subject.keywordsInternationalisation-
dc.audienceInternational business-
Appears in Collections:Business Case Studies

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