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Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60167
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dc.coverage.spatialAbingdon, UKen
dc.creatorMcNeill, Lisa S-
dc.date2012en
dc.date.accessioned2013-02-09T00:00:59Z-
dc.date.available2013-02-09T00:00:59Z-
dc.date.issued2013-02-09-
dc.identifier.issn09593969en
dc.identifier.urihttp://hdl.handle.net/123456789/60167-
dc.description.abstractThis paper considers four different markets (China, Singapore, Malaysia and New Zealand) and compares the relative development of the supermarket industry in each to observed sales promotion use and stated managerial preference. A case-based approach to research is taken in order to better highlight key similarities and differencesen
dc.languageEnglishen
dc.relation.ispartofInternational review of retail, distribution and consumer research;en
dc.subjectChinaen
dc.subjectSingaporeen
dc.subjectMalaysiaen
dc.subjectNew Zealanden
dc.subjectFooden
dc.subjectFood consumptionen
dc.subjectMarketingen
dc.subjectMarketsen
dc.titleSales promotion in the supermarket industry : a four country case comparison.en
dc.typeJournal Articleen
dc.identifier.doi10.1080/09593969.2012.682599en
prism.volume22en
prism.number3en
prism.startingpage243 - 260en
dc.date.published2012-
Appears in Collections:New Zealand Asia Information Service

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