1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60200
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dc.creatorWinsley, Peter-
dc.creatorGilbertson, Dai-
dc.creatorCouchman, Paul-
dc.date2001en
dc.date.accessioned2013-03-02T03:32:25Z-
dc.date.available2013-03-02T03:32:25Z-
dc.date.issued2013-03-02-
dc.identifier.isbn0864693842en
dc.identifier.other-en
dc.identifier.urihttp://hdl.handle.net/123456789/60200-
dc.description.abstractThe apple variety "Pacific Rose" is produced by HortResearch that has good tasting and keeping qualities. If the Apple and Pear Marketing Board had been involved earlier the project the combined skills of evaluation, production and marketing could be brought to bear within commercially driven deadlinesen
dc.relation.ispartofBOOK : Managing innovation in New Zealand : case studiesen
dc.rightsDunmore Press Limited, 2001en
dc.titleGS 2085 apple varietyen
prism.startingpage117en
dc.subject.organisationHort Researchen
dc.subject.organisationApple and Pear Marketing Boarden
dcterms.spatial.countryNew Zealanden
prism.endingpage128en
dc.subject.categoryCase studyen
dc.publisher.placePalmerston North, NZen
dc.subject.industryAgricultureen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryCommunicationen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest local library serviceen
Appears in Collections:Business Case Studies

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