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https://superindex.lbr.auckland.ac.nz/handle/123456789/60204
Title: | Auckland's hottest music |
Issue Date: | 2-Mar-2013 |
Abstract: | Targeting the youth market with music through a radio station to also attract advertisers' contracts such as Telecom and McDonalds. Includes questions for dicussion |
URI: | http://hdl.handle.net/123456789/60204 |
ISBN: | 18777258083 |
Appears in Collections: | Business Case Studies |
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