1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60208
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dc.creatorWalters, Craig-
dc.date2001en
dc.date.accessioned2013-03-02T03:33:52Z-
dc.date.available2013-03-02T03:33:52Z-
dc.date.issued2013-03-02-
dc.identifier.isbn18777258083en
dc.identifier.urihttp://hdl.handle.net/123456789/60208-
dc.description.abstractA franchise operation "lollipops' adventure parks for children, that are safe, and parents can see their children from any vantage point while enjoying a coffee from the cafe. The original concept is sound, the marketing needs to be targeted to the parents and minimising the seasonal aspects of the enterprise. Includes questions for dicussionen
dc.relation.ispartofBOOK : Marketing principles in New Zealand / Craig Waltersen
dc.rightsPearson Education New Zealand Limited, 2001en
dc.titleLollipops!en
prism.startingpage473en
dc.subject.organisationLollipopsen
dcterms.spatial.countryNew Zealanden
prism.endingpage473en
dc.subject.categoryMini caseen
dc.publisher.placeAuckland, NZen
dc.subject.industrySports / recreationen
dc.subject.broadcategoryMarketingen
dcterms.accessrights.availabilityContact your nearest local library serviceen
Appears in Collections:Business Case Studies

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