1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60210
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DC FieldValueLanguage
dc.creatorWalters, Craig-
dc.date2011en
dc.date.accessioned2013-03-02T03:34:13Z-
dc.date.available2013-03-02T03:34:13Z-
dc.date.issued2013-03-02-
dc.identifier.isbn18777258083en
dc.identifier.urihttp://hdl.handle.net/123456789/60210-
dc.description.abstractStarbucks a coffee shop chain is operated in New Zealand by Restaurant Brands prides itself in not needing to advertise itself. Includes questions for discussionen
dc.relation.ispartofBOOK : Marketing principles in New Zealand / Craig Waltersen
dc.rightsPearson Education New Zealand Limited, 2001en
dc.titleStarbucks!en
prism.startingpage481en
dc.subject.organisationStarbucksen
dc.subject.organisationRestaurant Brandsen
dcterms.spatial.countryNew Zealanden
prism.endingpage482en
dc.subject.categoryMini caseen
dc.publisher.placeAuckland, NZen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest local library serviceen
Appears in Collections:Business Case Studies

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