1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60211
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dc.creatorWalters, Craig-
dc.date2001en
dc.date.accessioned2013-03-02T03:34:28Z-
dc.date.available2013-03-02T03:34:28Z-
dc.date.issued2013-03-02-
dc.identifier.isbn18777258083en
dc.identifier.urihttp://hdl.handle.net/123456789/60211-
dc.description.abstractTourism Holdings Limited (THL) a tourism company has aggressively bought up many well-known New Zealand tourism icons such as Mount Cook Line and Kelly Tarlton's Antarctic encounter and underwater world. Includes questions for dicussionen
dc.relation.ispartofBOOK : Marketing principles in New Zealand / Craig Waltersen
dc.rightsPearson Education New Zealand Limited, 2001en
dc.titleTourism take-overen
prism.startingpage487en
dc.subject.organisationTourism Holdings Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage488en
dc.subject.categoryMini caseen
dc.publisher.placeAuckland, NZen
dc.subject.industryTourismen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest local library serviceen
Appears in Collections:Business Case Studies

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