1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60222
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DC FieldValueLanguage
dc.contributorDunn, Wendell-
dc.contributorHunter, Ian-
dc.creatorOverall, Joanna-
dc.creatorIndshewa, Ani-
dc.creatorErakovic, Ljiljana-
dc.date2008en
dc.date.accessioned2013-03-20T01:28:28Z-
dc.date.available2013-03-20T01:28:28Z-
dc.date.issued2013-03-20-
dc.identifier.isbn0070182574en
dc.identifier.urihttp://hdl.handle.net/123456789/60222-
dc.description.abstractThis case outlines difficulties in expanding into new and growing markets and, primarily, illustrates barriers to internationalisation faced by the New Zealand feijoa industry. Domestic markets for feijoas are commercially viable and growers are looking towards the international arena. Includes questions for dicussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-011en
dc.relation.ispartofBOOK : Managing in an international context : New Zealand Case Seriesen
dc.rightsMcGraw Hill Publishing, University of Auckland, 2008en
dc.titleThe Future of the feijoa : acting locally, thinking internationallyen
prism.startingpage19en
dc.subject.organisationNew Zealand Ministry of Agriculture and Forestry (MAF)en
dc.subject.organisationNew Zealand Feijoa Growers Association (NZFGA)en
dcterms.spatial.countryNew Zealanden
prism.endingpage65en
dc.subject.categoryCase studyen
dc.publisher.placeNorth Ryde, NSWen
dc.subject.industryAgricultureen
dc.subject.broadcategoryInternational businessen
dc.subject.keywordsCommercialisationen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest local library serviceen
Appears in Collections:Business Case Studies

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