Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60224
Title: The Warehouse Group : entry into Australia
Issue Date: 20-Mar-2013
Abstract: The Warehouse Group, a New Zealand company founded by Stephen Tindall founded in 1982. By 1999, The Warehouse had become the largest retailer and early 2001, the incoming CEO Greg Muir faced a real challenge in transferring that success into Australia. Could The Warehouse implement their format in Australia and would it be as successful as in New Zealand? Includes questions for discussion
URI: http://hdl.handle.net/123456789/60224
ISSN: 1833367
Appears in Collections:Business Case Studies

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