1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60227
Full metadata record
DC FieldValueLanguage
dc.contributorDunn, Wendell-
dc.contributorHunter, Ian-
dc.creatorWilson, Marie-
dc.date2008en
dc.date.accessioned2013-03-20T21:39:00Z-
dc.date.available2013-03-20T21:39:00Z-
dc.date.issued2013-03-21-
dc.identifier.isbn0070182574en
dc.identifier.urihttp://hdl.handle.net/123456789/60227-
dc.description.abstractSome companies begin in New Zealand and extend their reach; some are 'born global'. The costs of maintaining market presence in other countries are often under-estimated, however, and developing and implementing distribution channels and marketing structures are vital to success for many smaller firms. Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case number: UA-2008-012en
dc.relation.ispartofBOOK: Managing in an international context : New Zealand Case Series / Wendell Dunn and Ian Hunteren
dc.rightsUniversity of Auckland 2008en
dc.titlePartners or competitors? Tru2View's options in the U.S. marketen
prism.startingpage83en
dc.subject.organisationTru2Viewen
dcterms.spatial.countryInternationalen
prism.endingpage96en
dc.subject.categoryCase studyen
dc.publisher.placeNorth Ryde, NSWen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryStrategyen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

Files in This Item:
There are no files associated with this item.
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.