1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60229
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dc.contributorDunn, Wendell-
dc.contributorHunter, Ian-
dc.creatorHunter, Ian-
dc.date2008en
dc.date.accessioned2013-03-20T22:31:06Z-
dc.date.available2013-03-20T22:31:06Z-
dc.date.issued2013-03-21-
dc.identifier.isbn0070182574en
dc.identifier.urihttp://hdl.handle.net/123456789/60229-
dc.description.abstractThis case examines the way in which technological innovation in the form of computerisation and electronic banking enabled the ASB Bank to establish a first move advantage in these areas over other New Zealand commercial banks. Includes questions for discussion. NOTE: this case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-001en
dc.relation.ispartofBOOK: Managing in an international context : New Zealand Case Seriesen
dc.rightsUniversity of Auckland 2008en
dc.titleASB Bank : Developing a technology-led competitive advantage in an increasingly global banking marketen
prism.startingpage163en
dc.subject.organisationASB Bank Limiteden
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryInternationalen
prism.endingpage192en
dc.subject.categoryHistorical narrativeen
dc.publisher.placeNorth Ryde, NSWen
dc.subject.industryBanking / Financialen
dc.subject.broadcategoryEntrepreneurship and innovationen
dc.subject.broadcategoryE-commerceen
dc.subject.keywordsInternationalisationen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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