1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60231
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dc.contributorDunn, Wendell-
dc.contributorHunter, Ian-
dc.creatorBrookes, Richard-
dc.creatorShepherd, Deborah-
dc.creatorNicholson, Helen-
dc.date2008en
dc.date.accessioned2013-03-21T00:28:13Z-
dc.date.available2013-03-21T00:28:13Z-
dc.date.issued2013-03-21-
dc.identifier.isbn0070182574en
dc.identifier.urihttp://hdl.handle.net/123456789/60231-
dc.description.abstractPumpkin Patch is a New Zealand story of rapid growth. This case explores the issues and challenges associated with global markets and operating in different markets in Australia, United Kingdom and the United States. Includes questions for discussion. NOTE: This case is also available as a teaching case from the University of Auckland Business Case Centre, Case Number: UA-2008-009en
dc.relation.ispartofBOOK: Managing in an international context : New Zealand Case Seriesen
dc.rightsUniversity of Auckland 2008en
dc.titlePumpkin patch : Kiwi kids fashion goes globalen
prism.startingpage223en
dc.subject.organisationPumpkin Patchen
dcterms.spatial.countryInternationalen
prism.endingpage249en
dc.subject.categoryHistorical narrativeen
dc.publisher.placeNorth Ryde, NSWen
dc.subject.industryManufacturingen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsGrowthen
dc.subject.keywordsInternationalisationen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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