1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60249
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dc.creatorAkoorie, Michele E. M.-
dc.creatorScott-Kennel, Joanna-
dc.date2005en
dc.date.accessioned2013-03-22T03:34:46Z-
dc.date.available2013-03-22T03:34:46Z-
dc.date.issued2013-03-22-
dc.identifier.isbn1877258865en
dc.identifier.urihttp://hdl.handle.net/123456789/60249-
dc.description.abstractMagic Pulse Limited, based in Wellington produces Kitomba enterprise software which is designed to assist companies operating in the hair and beauty market with appointment scheduling. The New Zealand market is too small to sustain development costs or future growth and the company plans to 'go international'. Includes questions for discussionen
dc.relation.ispartofBOOK: International business strategy : a New Zealand perspectiveen
dc.rightsPearson Education New Zealand Limited, 2005en
dc.titleMagic Pulse Limited - Market selection and entry strategy for 'Kitomba'en
prism.startingpage335en
dc.subject.organisationMagic Pulse Limiteden
dcterms.spatial.countryInternationalen
prism.endingpage348en
dc.subject.categoryCase studyen
dcterms.spatial.cityWellingtonen
dc.publisher.placeAuckland, NZen
dc.subject.industryServicesen
dc.subject.industryICT (Information and communication technologies)en
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategorySustainabilityen
dc.subject.keywordsInternationalisationen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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