Bendon takes on the world

Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60251

Title:	Bendon takes on the world
Issue Date:	22-Mar-2013
Abstract:	Bendon Limited focuses on high quality underwear and was looking to expand into the Australian and United Kingdom markets, using the international model Elle Macpherson's range of underwear. Despite global growth, it is intended to retain its headquarters and design centre in New Zealand
URI:	http://hdl.handle.net/123456789/60251
ISBN:	1877258865
Appears in Collections:	Business Case Studies

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