1. University of Auckland SuperIndex 5.3
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  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60252
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dc.creatorAkoorie, Michele E. M.-
dc.creatorScott-Kennel, Joanna-
dc.date2005en
dc.date.accessioned2013-03-22T03:35:10Z-
dc.date.available2013-03-22T03:35:10Z-
dc.date.issued2013-03-22-
dc.identifier.isbn1877258865en
dc.identifier.urihttp://hdl.handle.net/123456789/60252-
dc.description.abstractBLIS Technologies Limited was founded to further the commercialisation of products based on BLIS-producing organisms (Bacteriocin-like inhibitory substances) which act as natural antibiotics such as BLIS throat lozenges. The company had to internationalise rapidly to be successful. They wished to maintain research and development and production in New Zealand while partnering with local distributors in international markets to optimise sales with minimal investment in marketingen
dc.relation.ispartofBOOK: International business strategy : a New Zealand perspectiveen
dc.rightsPearson Education New Zealand Limited, 2005en
dc.titleBLIS Technologies Limiteden
prism.startingpage242en
dc.subject.organisationBLIS Technologies Limiteden
dcterms.spatial.countryNew Zealanden
dcterms.spatial.countryInternationalen
prism.endingpage243en
dc.subject.categoryMini caseen
dc.publisher.placeAuckland, NZen
dc.subject.industryBiotechnologyen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsInternationalisationen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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