1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60274
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dc.creatorBoaz, Alyse-
dc.date2006en
dc.date.accessioned2013-04-09T23:52:38Z-
dc.date.available2013-04-09T23:52:38Z-
dc.date.issued2013-04-10-
dc.identifier.isbn0582547792en
dc.identifier.urihttp://hdl.handle.net/123456789/60274-
dc.description.abstractBakers Delight is an Australian company with franchises situated throughout New Zealand. As a bakery franchise, it has many competitors and each individual francise must market and price its products and brand consistently to suit the New Zealand market. Includes questions for discussionen
dc.relation.ispartofBOOK: Marketing in New Zealanden
dc.rightsPearson Education New Zealand Limited, 2006en
dc.titleBakers Delight Holdingsen
prism.startingpage196en
dc.subject.organisationBakers Delight Holdings Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage200en
dc.subject.categoryMini caseen
dc.publisher.placeAuckland, NZen
dc.subject.industryFood and beverageen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategorySustainabilityen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsQuality controlen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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