1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/60302
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dc.creatorEnderwick, Peter-
dc.creatorAkoorie, Michele-
dc.date1996en
dc.date.accessioned2013-05-01T22:55:27Z-
dc.date.available2013-05-01T22:55:27Z-
dc.date.issued2013-05-02-
dc.identifier.isbn0582861187en
dc.identifier.urihttp://hdl.handle.net/123456789/60302-
dc.description.abstractThis case study describes the evolution of the Kiwifruit industry in relation to international markets, the production process and the creation of the New Zealand Kiwifruit Marketing Board (NZKMB). The NZKMB was established to maximise returns to kiwifruit growers by establishing standards around fruit quality, handling and storage as well as international marketing. There is also discussion around particular markets, such as Japan, and the New Zealand governments involvement in terms of regulations that helped form the NZKMBen
dc.relation.ispartofBOOK: Fast forward : New Zealand business in world markets. Enderwick, Peter, Akoorie, Micheleen
dc.rightsLongman Paul 1996en
dc.titleThe strategy of the New Zealand Kiwifruit Marketing Boarden
prism.startingpage257en
dc.subject.organisationNew Zealand Kiwifruit Marketing Board (NZKMB)en
dc.subject.organisationIntegrated Kiwifruit Services Limited (IKS)en
dc.subject.organisationKiwifruit Export Promotion Committee (KEPC)en
dc.subject.organisationNew Zealand Kiwifruit Authority (NZKA)en
dc.subject.organisationCoopers and Lybrand Limiteden
dc.subject.organisationKiwifruit Marketing New Zealand Limiteden
dc.subject.organisationNew Zealand Fruit Growers Associationen
dc.subject.organisationTurners and Growers Limiteden
dcterms.spatial.countryNew Zealanden
prism.endingpage276en
dc.subject.categoryCase studyen
dcterms.spatial.cityWellingtonen
dc.publisher.placeAuckland, NZen
dc.subject.industryAgricultureen
dc.subject.industryFood and veverageen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryMarketingen
dc.subject.broadcategorySupply chain managementen
dc.subject.broadcategoryStrategyen
dc.subject.keywordsBrandingen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsGrowthen
dc.subject.keywordsIndustry developmenten
dc.subject.keywordsInternationalisationen
dc.subject.keywordsValue creationen
dc.subject.keywordsJoint ventureen
dc.subject.keywordsProblem solvingen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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