1. University of Auckland SuperIndex 5.3
  2. Business and Economics
  3. Business Case Studies
Please use this identifier to cite or link to this item: https://superindex.lbr.auckland.ac.nz/handle/123456789/65386
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dc.creatorEnderwick, Peter-
dc.creatorAkoorie, Michele-
dc.date1996en
dc.date.accessioned2013-05-31T03:57:57Z-
dc.date.available2013-05-31T03:57:57Z-
dc.date.issued2013-05-31-
dc.identifier.isbn0582861187en
dc.identifier.urihttp://hdl.handle.net/123456789/65386-
dc.description.abstractMoontide International, a women's swimwear manufacturer, began in New Zealand in 1979. This case study describes the growth and internationalisation of the company during and after the deregulation of the textile and manufacturing markets in the 1980s. There is a discussion of the New Zealand swimwear industry, the global swimwear market and how Moontide utilised its own promotional strategy to secure global markets. The case study has appendices that show Moontide's production breakdown, internationalisation time chart and marketing mixen
dc.relation.ispartofBOOK: Fast forward : New Zealand business in world markets. Enderwick, Peter, Akoorie, Micheleen
dc.rightsLongman Paul 1996en
dc.titleMoontideen
prism.startingpage325en
dc.subject.organisationMoontide NZ Limiteden
dc.subject.organisationTextile and Garment Manufacturers Federation of New Zealanden
dc.subject.organisationTradenz (Trade Development Board)en
dcterms.spatial.countryNew Zealanden
prism.endingpage340en
dc.subject.categoryCase studyen
dcterms.spatial.cityAucklanden
dc.publisher.placeAuckland, NZen
dc.subject.industryManufacturingen
dc.subject.industryRetailing / wholesale / distributionen
dc.subject.broadcategoryInternational businessen
dc.subject.broadcategoryStrategyen
dc.subject.broadcategorySupply chain managementen
dc.subject.broadcategoryMarketingen
dc.subject.keywordsBusiness developmenten
dc.subject.keywordsBusiness model developmenten
dc.subject.keywordsQuality controlen
dc.subject.keywordsInternationalisationen
dc.subject.keywordsChangeen
dc.subject.keywordsGrowthen
dcterms.accessrights.availabilityContact your nearest library serviceen
Appears in Collections:Business Case Studies

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