The New Zealand wine industry

Abstract

The case study gives a history of the wine industry in New Zealand and places it within an international context. It outlines the hurdles involved with growing the industry, including social concerns, excise tax, deregulation and international competition. The case study describes frequent missteps and mistakes that slowed development up to the mid-1990s before a New Zealand wine identity began to emerge. The appendices show the volume and value of wine exports from 1983 to 1993 and the countries of destination between 1984 and 1994